Privacy policy

Last Updated: September 13, 2026

Modern Fireplace Living (operated by Asteris Limited) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Modern Fireplace Living is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or conduct another transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact Details: Including your name, billing address, shipping address, phone number, and email address.

  • Financial Information: Including credit card, debit card, or financial account numbers, transaction details, form of payment, payment confirmation, and other payment details. Payment details are processed securely through payment processors (such as Shopify Payments) and are not stored directly on our servers.

  • Account Information: Including your username, password, security questions, preferences, and settings.

  • Transaction Information: Including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your order history.

  • Communications: Including the information you include in communications with us, such as customer support inquiries or feedback.

  • Device Information: Including information about your device, web browser, network connection, IP address, time zone, and other unique network identifiers.

  • Usage Information: Including information regarding your interaction with the Services, such as how and when you navigate or search our store.

Personal Information Sources

We collect personal information from the following sources:

  • Directly from you: When you create an account, place an order, contact customer support, or otherwise voluntarily provide your information.

  • Automatically through the Services: When you navigate our site, through device cookies, web beacons, pixels, and similar tracking technologies.

  • From our service providers: Including technology providers, fulfillment partners, payment processors, and analytics providers who assist in operating our business.

  • From advertising and business partners: Including third-party advertising networks like Google Ads and social media channels.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we process personal information for the following purposes:

  • Provide, Tailor, and Improve Services: To process payments, fulfill and ship orders, handle returns and exchanges, manage your account, remember preferences, and personalize product recommendations.

  • Marketing, Remarketing, and Advertising: To send promotional communications by email, SMS, or mail, and to show you targeted advertisements on third-party platforms (including Google Search, YouTube, and the Google Display Network) based on your activity, items viewed, or items left in your shopping cart.

  • Security and Fraud Prevention: To authenticate account credentials, process secure payments, detect and prevent fraudulent or illegal activity, and secure our infrastructure.

  • Customer Support & Business Operations: To respond to inquiries, resolve issues, and maintain transparent customer support relationships.

  • Legal Obligations: To comply with applicable tax, financial, and consumer protection laws, respond to lawful subpoenas or court orders, and enforce our site policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes subject to this policy:

  • E-Commerce and Fulfillment Infrastructure: With Shopify, IT managers, freight/shipping carriers, warehouse fulfillment partners, and customer service platforms necessary to deliver your order.

  • Advertising and Analytics Partners: With marketing networks, including Google Ads and Google Analytics, to serve relevant advertisements across the internet and analyze site traffic. Google processes personal information in accordance with Google's Privacy & Terms.

  • Consent or Customer Direction: When you explicitly request or consent to data sharing, such as through third-party reviews, payment integrations, or social media widgets.

  • Corporate Structure & Legal Requirements: With our business group, affiliates, or in connection with a business transition (e.g., merger, acquisition, bankruptcy), or to comply with applicable legal obligations.

Third-Party Analytics and Advertising Tools (Google Ads & Cookies)

We use cookies, pixels, and web tracking technologies to analyze site usage and deliver personalized advertisements.

  • Google Analytics & Ads: We use Google Analytics and Google Ads to measure how users interact with our store and to serve targeted advertisements across the web based on prior visits to our site. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on and control your ad settings directly through Google Ad Settings.

  • Cookies Control: Most web browsers automatically accept cookies, but you can set your browser to refuse or remove cookies. Blocking cookies may prevent full functionality of certain e-commerce features (such as maintaining cart items).

Relationship with Shopify

Our store is hosted by Shopify Inc., which provides the underlying e-commerce platform. Information you submit to our store is stored through Shopify's data storage, databases, and general Shopify application.

Shopify processes your personal data to provide and improve services for both merchant and customer interactions. To learn more about how Shopify collects and processes data, or to exercise your rights regarding data held by Shopify, please visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

Our website may contain links to third-party sites (such as manufacturer portals or logistics carriers). We are not responsible for the privacy practices, security, or content of these third-party platforms. We encourage you to review the privacy policies of any third-party site you visit.

Children's Data

The Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of 18 (or the legal age of majority in your jurisdiction). If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below to request its deletion.

Data Security and Retention

We implement commercial security measures to protect your personal information. However, no electronic transmission or storage system can be guaranteed as 100% secure.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including providing the Services, maintaining your account, fulfilling legal and tax reporting obligations, and resolving disputes.

Your Rights and Choices

Depending on where you reside (including California and other U.S. states, or the EEA/UK), you may have the following rights regarding your personal information:

  • Right to Know / Access: The right to request access to the personal information we hold about you.

  • Right to Delete: The right to request deletion of personal information we have collected from you.

  • Right to Correct: The right to request correction of inaccurate or incomplete personal information.

  • Right to Opt-Out of Targeted Advertising / Sale: The right to opt out of the "sale" or "sharing" of personal data for targeted or cross-context behavioral advertising. You can opt out of targeted ad processing by contacting us or adjusting your cookie preferences.

  • Global Privacy Control (GPC): If your browser sends a Global Privacy Control signal, we treat that signal as a valid request to opt out of targeted advertising for that device and browser. Learn more at Global Privacy Control.

To exercise any of these privacy rights, please contact us using the contact information below. We will not discriminate against you for exercising your legal privacy rights.

Complaints & Legal Recourse

If you have questions or complaints regarding how we handle your personal data, please contact us first so we can resolve the issue. If you reside in certain jurisdictions, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to, stored, and processed outside your state or country of residence, including in the United States and Canada, where our servers and central databases are operated.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operational, legal, or regulatory obligations. Revised versions will be published on this page with an updated "Last Updated" date.

Contact Information

If you have questions about our privacy practices, wish to exercise your data privacy rights, or need assistance, please contact us using the details below:

  • Store Name: Modern Fireplace Living

  • Legal Operating Business: Asteris Limited

  • Email: sales@modernfireplaceliving.com

  • Toll-Free Phone: (888) 460-7394

  • Physical Business Address: 564 Tuliptree Sq, Leesburg VA 20176

  • Customer Support Hours: Monday – Saturday, 9:00 AM – 5:00 PM EST